Having a proper Social Media Strategy is essential if you want to connect to your clients in a way that adds Value to your business these days. First you need to be 'found' and to 'find' online and after that, you need to be able to search and interact with the right people online avoiding those that just cost you time and don't add any Value to your real life business goals.
The internet is changing rapidly, it is no longer a place where you just have 'a website' and hope that the clients will find it, it now has reached our TV's, set top boxes, game-computers, videos, navigation hardware, etc.through widgets which form the new internet. Your clients want to be served anywhere on every platform using their favorite widgets on their favorite networking portal. You don't have the time to use all those thousands tools and portals so you will quickly notice that you can only achieve that with a web 2.0 and 3.0 strategy aggregating everything into manageable centralized actions.
Therefore you need a proper e-syndication strategy, syndicating your valued messages through RSS streams, widgets, tweets, instant (video / audio) messaging and networking portals in a targeted manner to any device anywhere, but in a 'targeted way'.
Thus you need to know 'where and how' to find the right people with a minimum of time and effort spend online which leaves you a maximum of time with valued people in real life business.
Online business is as any other ROI oriented business, be as personal in your contact management as possible. You will only succeed to create Value online to real life business if you are able to match your own and your business target's networking style . Knowing that, you'll know how to influence your customers' behavior and to attract the best new employees e.g. as well.
